ADIB is introducing a new brand identity as a symbol of a new promise. Over the last two years we’ve conducted extensive research to identify ways to better meet your needs.
You told us that banking should be simple, sensible and transparent, making everybody feel at home and respected. You wanted a bank that would be on your side, one that works for your success as the source of its own success. You believed a bank can deliver unique solutions because it is guided and inspired by the timeless rules and principles of Shari’a.
These are the core pillars of the banking we want to deliver to you: Banking as it should be.
We have worked hard to implement these simple but powerful promises in the way we do business. We have introduced a number of new offerings and improvements already. We simplified a number of processes – from the way we open accounts to the way we deliver financing solutions. We have been bringing ADIB closer to you by rapidly expanding our network to 60 branches and ATM network to 256 and by extending branch opening hours in our in-mall branches and even introduced a 24-hour branch at the Abu Dhabi Airport. We have just launched an upgraded version of e-ADIB Internet Banking to help you bank with us online more safely and conveniently.
Over the next few months we’ll be launching many new products and services. What won’t change is our main priority: your satisfaction. In 2009 we were named one of the Top three banks in the UAE with the fastest improving customer service*. And improving customer satisfaction scores** show you’re benefiting from the results of our efforts.
With our new brand identity we are introducing a new tagline: Banking as it should be.
We strive to deliver banking that:
Is simple and sensible
Works for mutual benefit
Is transparent and helps you make the right financial choices
Makes you feel at home and respects you for who you are
Is guided and inspired by Shari’a
Our New Logo
We wanted to evolve our logo to speak about both our future and our proud heritage - the foundation of your trust upon which we are building the next stage of ADIB.
Our new logo features a 3D element to symbolize a new dimension to ADIB: a renewed focus on quality of our service.
The new circular shape symbolizes ADIB’s global expansion, bringing you the finest expertise from around the world. It is also a symbol of simplicity, a quality that is at the centre of our efforts to make your banking as easy as possible.
The interlocking crescents symbolize mutual benefit, transparency and Shari’a compliance.
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